Education Politics

Media Researcher Isa Nasidi Released First-ever Books on Radio Politics, Sojojin Baka

Written by Pyramid FM Kano

A 32-year young media and communication researcher Isa Nasidi has released three books about legal frameworks for political expressions, media regulation and political campaign strategies and tactics.

In a chat with journalist Mr. Nasidi who is a media consultant said that the first-ever textbooks talk about Sojojin Baka, a group of political radio actors that are mostly paid to use radio to promote or oppose and sometimes attack the personal privacy of political and non-political actors or share false information in favour of their clients.

Sojojin Baka are predominantly found in Kano and some Hausa-speaking northern states.

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The books are 1. Political Communication In The Post Truth Era: Concepts, Laws and Strategies.

  1. Political Expression Without Harm (A Handbook for Politicians, Journalists, Activists, SojojinBaka and Social Media Users) and the Hausa version titled.
  2. Siyasa Ba Da Gaba Ba (Jagora domin yan siyasa da yan Jarida da Yan gwagwarmaya, da Sojojojin Baka da Yan Soshiyal midiya).

The author is Isah Nasidi, a media and communication consultant and  PhD student at the University of Nigeria, Nsukka.

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He was celebrated last year for developing a model about information disorder and for discovering Dilinformation as the fourth typology of information Disorder during his fellowship research at the Premium Times Centre for Investigative Journalism.

The books will help politicians, journalists, activists, and media users (conventional and social media) to:

  1. Understand the linkup between media, information and politics.
  2. Grasp how harmful information is circulated and the best mechanism for safe media use.
  3. Know the legal frameworks that guide political expression and advertising to avoid trespass.
  4. Master the political communication strategies and tactics used for constructing political news and advertising so as to design attractive and effective media campaigns that would communicate ideas safely and efficiently.

Nasidi said the main aim of these books is to promote political information and media literacy, sanitise our political expression and promote creativity and professionalism in the production and distribution of political news and advertising.

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The key message of the books is that campaigns should be issue-based not character assassination and political opposition does not mean bitterness and sabotage.

Issues covered in the twenty chapters and 324 pages of the first book (Political Communication In The Post Truth Era: Concepts, Laws and Strategies) include fake news, propaganda, definition and theories of political communication, freedom of expression and the press, communication laws such as, defamation, sedition, false information and hate speech, mainstream and social media regulation, National Broadcasting Code and NITDA Code of Practice for social media.

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Section two discusses issues on political campaign strategies, public opinion and political public relations. Other issues discussed are negative and promotional political advertising, the relationship between civil society, media and politics, election debate, political interviews and analysis, the role of social media, political satire and humour, political posters and songs.

The last section dwells on media and politics in Kano, the role of radio in democracy and detailed explanation about Sojojin Baka.

The second book is an abridged version of the first book and the last is a translated version. Translated to Hausa.

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Moreover, considering the poor reading habits among our people, the author converted the Hausa version of the book (Siyasa Ba Da Gaba Ba) into an audio book that can be listened to using phones or aired on the radio.

The books were fore worded by Prof. Christopher Terry (University of Minnesota, USA) Prof. Abdalla Uba Adamu, (Former VC of National Open University of Nigeria (NOUN) and Y.Z. Ya’u (Executive Director of Centre for Information Technology and Development (CITAD).

The Target readers are politicians, journalists, public relations professionals, activists, Sojojin Baka, Ƴansoshiyal midiya (social media actors) and general media users.

For comments, opinion or contribution, Isa Nasidi can be reached on or 08091753170.

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